Update: Kylie's brick-and-mortar cosmetics store, that thing of legend, is really happening — and it's even more extravagant than we imagined. Representatives for the brand promise a "360-degree immersion" into the star's life, including replicas of her bedroom and furniture (for selfies, duh). Also mentioned: a "monumental Christmas tree" complete with Kylie ornaments. (No word yet on whether Kylie will be dressed like Santa and taking mall portraits for a fee.) The pop-up shop, featuring classic best-sellers and holiday items, opens December 9 at The Westfield Topanga (6600 Topanga Canyon Blvd in Canoga Park, CA) and will remain open "until supplies last." So you know, like, a day.
Update November 8: The Kylie Jenner cosmetics store is no longer the stuff of myths and seconds-long Instagram posts. Jenner recently shared pics of what appears to be a work-in-progress version of the brick-and-mortar location on her Instagram. From the looks of it, the store has a layout, and perhaps a design, but it desperately needs a paint job. When will it open? Jenner answers that question in the caption.
"Soon," she promises. (Thanks for the specificity, there.) In another post, Jenner claims she can't wait to reveal what she and her team have been working on. (She also says she's excited to share what goes on in her mind, which seems like a different and lofty task entirely.)
Nevertheless, Jenner is prancing around in a velour pantsuit and gesticulating at designers and engineers, so it seems the Kylie Jenner cosmetics store is nigh.
This story was originally published on June 24, 2016.
Another day, another beauty-related story about Kylie Jenner. (We're not complaining!) But today's topic isn't her latest Lip Kit shade or how quickly it has sold out. Today's news is bigger, better, and bolder. According to her Snapchat, the 18-year-old entrepreneur is opening up her very own brick-and-mortar cosmetics store. Yes, you read that right.
Okay, have you recovered? Good. In a seconds-long video, Kylie gives us a sneak peek at her possible location of choice. "Makeup store's about to be lit," she says way more casually than we were ready for. Here's what little information we can glean: Square-footage-wise, it's going to be big, like really big. And it's more than likely going to be in the Calabasas and Hidden Hills, CA, area — the home base of the Kardashian/Jenner clan. We can also bet it will be loaded to the brim with all the Kylie Lip Kits you can manage to swoop up (a.k.a. no more sighs of defeat after trying and inevitably failing to snag one online).
That's about all we got. Which means, yes, we have a ton more burning questions. Like: When is it opening? As we noted, it's definitely not small, so there's no way it's solely going to be stocked with lip products — right? What's next for Kylie's line? Foundation? Blush? Rows upon rows of wigs to choose from? Lashes will also probably be in the mix. Contour kit? One can only hope.
If you're planning a best-friend field trip to California as you're reading this, same. As much as people like to knock the young makeup maven, we can almost guarantee there will be a Hamilton -style line on opening day. See you there?
Like what you see? How about some more R29 goodness, right here?
Top Beauty Bloggers Share What They're Gifting This Holiday Season