Just because you have heart emojis in your eyes for the Naked palette doesn't mean your cousin from Florida feels the same way. So, to help us figure out the best gifts for every out-of-towner on your list, Influenster surveyed more than 4,000 shoppers across the country to find out which beauty brands are most coveted in each of the 50 states and D.C. this time of year. The answers might surprise you.
As it turns out, Urban Decay’s edgy pigments are most wanted in the Midwest. Meanwhile, YouTuber favorite Anastasia Beverly Hills reigns supreme in the Northeast, South, and West. And if Too Faced fans in Oregon are having a tough time sourcing a peach palette within state lines? They might have better luck in Hawaii, where locals are clamoring for Lancôme instead. (How’s that for an excuse to visit the tropics?)
It’s useful intel, whether for your own strategic shopping (Something tells us we’re about to get good mileage out of: “Are you sure it’s sold out? Can you check your system for palettes in Pennsylvania instead?”) or for insight on what to gift your makeup-loving cousin in Maine. Ahead, see each state’s most sought-after makeup brands, and how your home state’s taste for cosmetics stacks up against your own.
Alabama: MAC
Our gift suggestion: MAC Shadescents in Lady Danger, $57, available at MAC.
Alaska: Too Faced
Our gift suggestion: Too Faced Sweet Peach Papa Don’t Peach Blush, $30, available on December 14 at Too Faced.
Arizona: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Liquid Lipstick, $20, available at Anastasia Beverly Hills.
Arkansas: E.L.F.
Our gift suggestion: E.L.F. Baked Eyeshadow Palette, $10, available at E.L.F. Cosmetics.
California: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Glow Kit in Ultimate Glow, $45, available at Sephora.
Colorado: MAC
Our gift suggestion: MAC Nutcracker Suite Collection Lip Kit, $39.50, available at Bloomingdale's.
Connecticut: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Modern Renaissance Palette, $42, available at Anastasia Beverly Hills.
Delaware: Urban Decay
Our gift suggestion: Urban Decay Liquid Moondust Eyeshadow, $22, available at Urban Decay.
District Of Columbia: Tarte
Our gift suggestion: Tarte Shape Tape Contour Concealer, $24, available at Tarte Cosmetics.
Florida: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Contour Cream Kit, $40, available at Anastasia Beverly Hills.
Georgia: Urban Decay
Our gift suggestion: Urban Decay Full Spectrum Eyeshadow Palette, $55, available at Ulta Beauty.
Hawaii: Lancôme
Our gift suggestion: Lancôme LA Base Pro Perfecting Makeup Primer, $42, available at Nordstrom.
Idaho: Urban Decay
Our gift suggestion: Urban Decay Naked Illuminated Trio, $36, available at Sephora.
Illinois: Urban Decay
Our gift suggestion: Urban Decay Naked Ultimate Basics Palette, $54, available at Ulta Beauty.
Indiana: Sephora Collection
Our gift suggestion: Sephora Collection Cream Lip Stain, $14, available at Sephora.
Iowa: BareMinerals
Our gift suggestion: B areMinerals Complexion Rescue Tinted Hydrating Gel Cream, $29.50, available at Ulta Beauty.
Kansas: MAC
Our gift suggestion: MAC Viva Glam Ariana Grande Lipstick, $17, available at MAC.
Kentucky: Urban Decay
Our gift suggestion: Urban Decay Full Frontal Reloaded Vice Lipstick Stash, $59, available at Sephora.
Louisiana: Urban Decay
Our gift suggestion: Urban Decay Naked Skin Color Correcting Fluid, $28, available at Sephora.
Maine: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Brow Wiz Brow Pencil, $21, available at Nordstrom.
Maryland: Kat Von D
Our gift suggestion: Kat Von D Everlasting Mini Liquid Lipstick Set, $49, available at Kat Von D Beauty.
Massachusetts: Kat Von D
Our gift suggestion: Kat Von D Shade + Light Eye Contour Palette, $48, available at Kat Von D Beauty.
Michigan: Urban Decay
Our gift suggestion: Urban Decay Naked Skin Ultra Definition Powder Foundation, $36, available at Sephora.
Minnesota: Lush
Our gift suggestion: Lush 12 Days of Christmas, $99.95, available at Lush Cosmetics.
Mississippi: MAC
Our gift suggestion: MAC Brooke Candy Liquid Eye Liner, $22, available at MAC.
Missouri: Benefit
Our gift suggestion: Benefit Defined & Refined Brows Kit, $34, available at Benefit Cosmetics.
Montana: Smashbox
Our gift suggestion: Smashbox Cover Shot Eye Palettes, $29, available at Smashbox Cosmetics.
Nebraska: ColourPop
Our gift suggestion: ColourPop Foursome in Peachy Keen, $18, available at ColourPop.
Nevada: Urban Decay
Our gift suggestion: Urban Decay Perversion Mascara, $22, available at Urban Decay.
New Hampshire: Maybelline
Our gift suggestion: Maybelline Great Lash Mascara, $4, available at Target.
New Jersey: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Dipbrow Pomade, $18, available at Ulta Beauty.
New Mexico: Sephora Collection
Our gift suggestion: Sephora Collection Confetti Set of 5 Mini Sponges, $12, available at Sephora.
New York: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Moonchild Glow Kit, $40, available at Anastasia Beverly Hills.
North Carolina: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Waterproof Gel Crème Color, $18, available at Nordstrom.
North Dakota: Too Faced
Our gift suggestion: Too Faced Born This Way Foundation, $39, available at Sephora.
Ohio: Urban Decay
Our gift suggestion: Urban Decay 24/7 Glide-On Eye Pencil, $20, available at Ulta Beauty.
Oklahoma: BareMinerals
Our gift suggestion: BareMinerals Deluxe Original SPF 15 Foundation, $42, available at QVC.
Oregon: Too Faced
Our gift suggestion: Too Faced Sweethearts Perfect Flush Blush, $32, available at Sephora.
Pennsylvania: Urban Decay
Our gift suggestion: Urban Decay All-Nighter Long-Lasting Makeup Setting Spray, $31, available at Urban Decay.
Rhode Island: Benefit
Our gift suggestion: Benefit They’re Real! Lengthening & Volumizing Mascara, $24, available at Sephora.
South Carolina: Too Faced
Our gift suggestion: Too Faced Matte Chocolate Chip Palette, $26, available at Too Faced.
South Dakota: CoverGirl
Our gift suggestion: CoverGirl Katy Kat Matte Lipstick, $7, available at Target.
Tennessee: Urban Decay
Our gift suggestion: Urban Decay Original Eyeshadow Primer Potion, $20, available at Ulta Beauty.
Texas: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Brow Definer, $23, available at Sephora.
Utah: Urban Decay
Our gift suggestion: Urban Decay Blackmail Vice Lipstick Palette, $35, available at Urban Decay.
Vermont: Becca Cosmetics
Our gift suggestion: Becca Cosmetics Shimmering Skin Perfector Pressed Bronze Amber, $38, available at Becca Cosmetics.
Virginia: Urban Decay
Our gift suggestion: Urban Decay Urban Lash, $15, available at Urban Decay.
Washington: Anastasia Beverly Hills
Our gift suggestion: Anastasia Beverly Hills Base One Pro Pencil, $18, available at Nordstrom.
West Virginia: Sephora Collection
Our gift suggestion: Sephora Collection Sleeping Mask, $4, available at Sephora.
Wisconsin: BareMinerals
Our gift suggestion: BareMinerals Warm Light Dimensional Powder Duo, $40, available at QVC.
Wyoming: BareMinerals
Our gift suggestion: BareMinerals Marvelous Moxie Lip Gloss Iridescent Topcoat, $18, available at Ulta Beauty.
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